b"#BASA25 Hollards win-win-win approach to partnership means that we look for relationships that benefit each partner and create better futures for the communities they serve. Our partnership with the BASA Awards, and the art-business partnerships that these awards celebrate, are wonderful examples of this idea in action. This year, we recognise the role played by artists and the organisations that support them in both shining a light in the darkness of the pandemic years and lighting the way forward as we emerge from these dark times. Its now their time to shine, as its Lights Up on these unique collaborations.SINENHLANHLA MDIYA is passionate about thecreative sector and boasts an extensive background in PR and communications management. She is BASA's interim Marketing and Communications Manager, Producer of the 25th BASA Awards and also serves as a PR Board member at the Vaal University of Technology. 3"