b'b r e a t h e f o r i tSOUTH AFRICA IS well known for its creativity. It is how we tell our stories, and it often connects us to our past. Halls, one of the worlds most popular refreshing candies, is supporting ungapheliumoya the industry by partnering with one of SAs best illustrators and street artists, Karabo Poppy, through the #BreatheForIt campaign, to mentor South African artists. Through mentorship and curating design works in Braamfontein, the campaign aims to help young creatives get their fifteen seconds of fame. The success of the campaign, which began in 2021, inspired Halls to take it to the next level. This year, the team is back with Karabo Poppy to expand the Halls Breathing Spaces in the popular arts and culture space, Braamfontein.The Breathing Space Masterclasses refreshed creative minds, with the help of Karabo Poppy, content creator Deji Dada and legal expert David Feinburg to provide aspiring artists and creatives with the tools they need to fill the globe with South African originality. But thats not all, Halls and Karabo Poppy have given nine promising artists the biggest canvas to showcase their talent. The selected artists have been working to revitalise a blank space in Refreshing the Streets of Jozi Braam with a mural of their design.Nadia Mohamed, Marketing Director, Mondelez International says Mzansi has plenty of talent, but it often goes unnoticed or unappreciated. We will provide the arts and design community with a platform and resources to create, design, and imagine using the power of menthol and mentorship through our Breathe For It campaign.Thembi Butelezi, Head of Equity and Marketing Strategy, Mondelez International adds We are giving artists a chance to be noticed, and not just in the traditional art gallery sense. Theyre going to take over the streets of Jozi, get a chance to make their mark in the art community and show rest of the world that Africa is the home of creativity.Halls aim to give you the conviction and determination to breathe for your passions and achieve your aspirations, whatever they might be!21'