b'Sinenhlanhla MdiyaLIGHTSAll-new live 25th BASA Awards Partnered by Hollard2022 SEES BUSINESS AND ARTS SOUTH AFRICA (BASA) celebrating its 25th anniversary and presenting the 25th Annual BASA Awards, partnered by Hollard. This years event will follow a live format, after pivoting to a virtual ceremony in 2020. As we emerge from the COVID years, the Awards partners and creative teams are pleased to announce LIGHTS UP: Time to Shine as this years theme.Says BASA CEO, Ashraf Johaardien, 2021 was a particularly difficult year, perhaps more so than 2020. There was a lot of interruption and constant turmoil in the environment and budgets also started to reflect the knocks of 2020s cessation of business. It was a complex environment to work in. Every qualifying BASA Awards entrant deserves recognition for their determination and creativity, and we truly look forward to celebrating the finalists and winners this year.The value of partnership and collaboration has been highlighted for some time, comments BASA Awards Producer, Sinenhlanla Mdiya, who heads up the event for the second year. This has been a time in which inspiring work has been truly needed and yet hard to produce. As we look to a better future and an increased return to consistency and opportunity, it is significant that we pause to honour those that lit up the way in 2021. Honouring businesses and artists who found ways to create together feels more important than ever.Hollards Head of Group Marketing, Joanna Mondon, agrees that the awards point towards a better future. As we continue to emerge from two years of lockdown, the arts can light the way forward as we reconnect with everything that makes us human. As believers in the power of partnership, all of us at Hollard are proud to celebrate the corporates and artists that have collaborated to keep the light shining during a time of darkness and turmoil. We hope that these awards encourage more corporates to partner with artists and art organisations so that art can inspire more South Africans and help create better futures for more people. SQUARE2'