b'BASA SNAPSHOTA AWARDSsupport its engagement with the business sector, helping toThe prestigious annual BASA Awards is South Africasmake arts organisations opportunity ready.only awards honouring business-arts partnerships. These partnerships, sponsorships, initiatives and support programmes R RESEARCH are critical to growth, job creation and diversity in the artsandBASA has a raft of research documents primarily drawn broader society itself. The event is attended by captains of industry,from our biennial Arts Track Research, the BASA BASA members, and representatives of government and theSupporting Grants programme, the BASA Awards, our other arts-international community. based initiatives, and ad-hoc research projects. This data provides crucial insights into best practice and shifts and trendsall of MEMBERSHIPwhich are being used to inform the next generation of arts-business M BASA has diverse members, ranging from large corporatespartnerships and to create opportunitiesunderlining BASAs value to small businesses, and arts organisations. To support ourto government, business and the arts sector. members in leveraging valuable partnerships between business and the arts, we provide various benefits, such as research, resources,SUPPORTING GRANTS support, information, arts-based initiatives and networkingS Funded by an allocation from DSAC, the BASA Supporting opportunities. A range of membership packages are available Grants programme continues to serve as a mechanism to suit specific strategic needs. through which business and the arts can engage and achieve mutual benefit. Through these grants, BASA equips artists/arts organisations PROGRAMMESwith the tools to support an approach to a potential sponsor, and P BASA is committed to ensuring the relevance andto provide such a sponsor with the wherewithal to leverage the sustainability of the arts in society, by offering innovativeproposed partnership, and its marketing, effectively. The grants programmes providing and supporting knowledge transfer, skillsencompass a wide range of activity, attracting corporate sector development, and training within the cultural and creative sectors.support and, where possible, BASA leverages the arts or culture In this way, BASA provides agency and access for the arts sector toproject further through its own media partnerships.SQUARE36'