1: Dancing to a different tunes
Introduces the toolkit designed to review, refresh and enhance art sponsorship practice, as well as highlights the shift towards a strategic partnership approach to art sponorship.
Art Sponsorship Management Toolkit
2: Engaging the muse
Deals with the preparation work required before engaging with an art property or project, including decisions about objectives, target audiences, and the art property.
3: Singing in harmony
This section of the toolkit deals with the engagement period, rights negotiation and establishing the grounds for cooperative relationships.
4: Activating the performance
This section of the toolkit deals with the numerous internal and external art sponsorship leverage opportunities available to companies.
5: Making the impact
Tracking methods and the application of measurement tools in relationship to sponsorshipobjectives are explored in this section.
6: Curtain Call
Sponsor's considerations when renewing or exiting involvement in the arts, as well as the management of multiple sponsorships are discussed in this section.