KPMG Services (Pty) Ltd. – “We are KPMG”
KPMG is an international network of member firms offering audit, tax and advisory services to business corporations, governments and public sector agencies, and not-for-profit organisations. Sustaining and enhancing the quality of this professional workforce is KPMG’s primary objective, and clients look to KPMG for a consistent standard of service based on high order professional capabilities, industry insight and local knowledge.
Realising that strategy needed to be clarified for stakeholders, the corporate “mood” needed lifting, and staff needed to be reminded that, despite a challenging business environment, KMPG offers a positive working environment, an arts campaign was employed. “We are KPMG” used art as a visual metaphor for high performance, since artists are creative, inspired, courageous experts that set new trends. This project was an integral part of refreshing and communicating the firm’s strategy, and communicating in a fun and uplifting manner.
KPMG used art as a vehicle to communicate a number of key messages in a very unique way to its people, while clarifying strategy and setting goals and targets for the business. A mobi-site was introduced, allowing staff to follow the campaign even if they were out of the office. This provided them with a platform to engage with KPMG and contribute to creating the strategy - their comments helped to clarify organisational priorities and guiding principles.
The project reached all 3 000 of KPMG’s staff through live activations and the mobi-site. Once the strategy was finalised, the strategic framework was introduced through department and office workshops involving every single individual at every level in the firm. These were presented by the departmental managing partners and focused on “creating the firm of the future.”
KPMG is particularly proud of the opportunity that was created for 13 South African artists to gain corporate exposure. One of the artists, Dot Vermeulen, went on to win the Sasol new signatures prize – she commented that the KPMG commission paid for the production of her winning work.
The 5 masterpieces (paralleled with KPMG’s proudest moments) and the 12 new works that were commissioned around the country (as interpretations of the unique contributions of each of KPMG’s South African offices) have been framed for display in KPMG’s offices. These have now become part of KPMG’s permanent art collection and will serve as timeless reminders of the firm’s proudest moments.
Furthermore, KPMG created an artists’ DVD, which included stills and video (where available) of each of the participating artists with their works and their interpretation of the artists’ brief. KPMG envisions that these will add value to the individual artists’ portfolios and assist them with accessing greater corporate exposure in future.