The Young Business Professionals Programme is focused at creating opportunities for young business professionals to engage with the arts. The Programme aims to introduce young professionals to the arts – to understand the value of the arts, the potential ROI with regards to sponsorship, and its function as an agent of social cohesion and nation building in society. The outcome of the Programme, as envisioned by BASA, is to induct young business professionals into the creative world. BASA aims to grow on the events already held, and host a series of exciting, creative events around the country highlighting the value of the arts to diverse young professionals. We believe that this is a valuable demographic that, in the future, will have influence and impact in business, politics and the arts. If you are interested in finding out more about the programme, please contact