Rules and Guidelines

BASA Awards Entry Rules and Guidelines

The 22nd Annual BASA Awards, partnered by Hollard, are open for entry to all businesses sponsoring arts events, projects or organisations in South Africa and/or Africa, and all businesses sponsoring South African and/or African arts events overseas across borders.

There is no entry fee.

By submitting an entry, the entrant agrees to abide by the terms, conditions, rules and regulations governing the Awards programme and declares that the information provided is true and correct.

Entries must be submitted online. No hard copy entries will be processed.

No incomplete entries will be processed.

Entries open on 8 April 2019, and close on 7 June 2019.

The sponsorship must have taken place between 1 January 2018 and 31 December 2018; this includes long-term or ongoing sponsorships current during that period.

Eligible creative mediums include visual arts, dance, theatre, physical performance, music, architecture, fashion, design, and all forms of creativity appropriate to the understanding of the arts.

The entry can be completed by the sponsoring business and/or the recipient arts organisation, but must be approved by both the business and arts partner.

Where sponsorship of a project, event or organisation has been shared, all sponsoring companies are eligible for entry.  A separate entry form should be used for each sponsoring company, and the differences between each sponsor/partner must be clear in terms of the partnership relationship and objectives.

Projects may be entered on a year on year basis, as part of BASA’s sustainability strategy, regardless of previous wins.  In assessing these entries, judges will consider the evolution and growth of the partnership.

A sponsorship programme/project/partnership may be entered into a maximum of two categories.  Entrants are required to motivate for the entry’s alignment to the selected category.

Supporting material (including relevant logos, high-res images, and, if possible, videos and other material) will be required. This is to assist the judges, as well as for publicity purposes.  Entries will not be considered complete without images and logos.

BASA may use information and images (excluding confidential financial information) for publicity purposes.

The finalists in each category will be announced at an event in Johannesburg in August 2019, and the winners will be announced and presented with their awards at a ceremony in Johannesburg end August or early September 2019.  These events are by invitation only.


BASA Awards Judging Rules and Criteria

The primary concern of the BASA Awards judging panel will be to evaluate each nomination by reference to its level of success and creativity in achieving both the business and arts organisations’ objectives.

All BASA Awards judges are appointed by BASA and are professionals with expertise in business and/or arts.  Judges will serve a term of three years and will then be up for rotation.

The BASA Awards judging panel reserves the right to:

  • Decide the judging criteria and their respective importance.
  • Shift entries into different categories should they be deemed more appropriate than the category in which the entry was originally submitted. This will only be done with the consent of the entrant.
  • Add or withdraw award categories at their discretion, and choose not to grant an award in any category where the highest standards of excellence are not met. All arrangements are correct at time of going to press.

Judging panel deliberations are confidential.

Judging panel decisions are final and no discussion or correspondence will be entered into concerning the results.

The judging process is audited by Middel and Partners.

For quick reference, the judging criteria are as follows:

  • Geographical location – Is there a good regional balance across the judges’ choice?
  • Financial – Was the partnership purely financial?
  • Art form – The most popular art forms for sponsors are music and visual arts; how creative has the sponsor been in choosing their art form?
  • Balance – Is there a balance between the size of the business and the creative project/organisation they have sponsored?
  • Innovation – Is the sponsorship imaginative and/or innovative?
  • Societal – Did the project speak to the larger society? Did it demonstrate EQ (emotional quotient/intelligence) and CQ (cultural quotient/intelligence)? These are terms used in business, education, government and academic research which may be understood, respectively, as the ability to understand other people, what motivates them and how to work cooperatively with them; and the capability to relate and work effectively across cultures.
  • Equity – Was the partnership mutually beneficial for both the business as well as the arts organisation/project?
  • ROI / ROO – What are the benefits to the sponsor? (They might not be exclusively commercial). Does this seem a good deal for the business? Is the arts organisation truly benefiting from the sponsorship? The benefits may not be exclusively financial.
  • Reputational – Did the partnership/project have a good reputation during and after the event/project? Did the reputation of the sponsor and/or the arts organisation/project improve as a result of the project?
  • Residual, sustainability and support – Was the partnership a valuable one? Is the company likely to continue in arts sponsorship, either with the current arts partner or a different one in future? Does the arts organisation/project demonstrate a variety of income streams and the ability to generate its own income (as opposed to relying solely on support from sponsors, grants, etc.)? Would the arts activity have been able to develop without business support and, if so, what particular benefits did the sponsorship bring?
  • Alignment – How well does the partnership align with the category?

For further information on opportunities and entries for the BASA Awards, please contact Sinenhlanhla "Sne" Mdiya on or 011-447-2295.