The annual BASA Awards, partnered by Hollard, is the only awards ceremony that acknowledges business support of and partnerships with the arts in South Africa. The Awards assist BASA in promoting mutually beneficial, equitable and sustainable business partnerships with the arts, and encourage excellence and innovation in this area.
The Awards have seen growth in terms of quantity and diversity of entries, reflecting a broadening of BASA’s work. All award categories encompass all creative mediums and a wide spectrum of partnerships, from small and in-kind, to large-scale or long-term. Furthermore, in recent years an African focus has been included in one of the award categories, stemming from BASA’s growing engagement on the continent in order to support members with operations outside of South Africa’s borders. The awards are judged by an independent panel and the results are audited by Middel and Partners.
The BASA Awards ceremony is attended by captains of industry, BASA members, members of government and the international community. Since the inception of the BASA Awards, either the Minister or Deputy Minister of Arts and Culture has been in attendance and given a keynote address.
Each year, the BASA Awards venue is selected based on its socio-cultural importance and the theme of the Awards for that year, relevant to the current socio-political context in South Africa at the time. Examples of previous BASA Awards venues include Victoria Yards, the Nirox Foundation Sculpture Park, Shine Studios, The Constitutional Court Foyer, The Market Theatre, Johannesburg City Hall, the Wits Art Museum, Turbine Hall Newtown, and Hollard’s Villa Arcadia.