BASA has initiated a passionate and assertive marketing and publicity campaign to drive recognition and third party endorsement of businesses, arts organisations, and the beneficiaries that they serve through their partnerships. BASA continues to work closely with media partners, celebrating the work of our members and their partnerships with the arts. Currently, BASA’s media partner is Kaya FM, and the CEO writes columns for Creative Feel and Wanted Magazines
BASA’s CEO, Michelle Constant, writes a monthly column titled Business and Arts on the relationship between business and art, and various cultural issues for Creative Feel magazine, the premier arts and culture magazine in South Africa, covering the creative industries worldwide, with special focus on Africa.
BASA’s Business and Arts Feature, recognising BASA’s members and their art partnerships, can be heard on Kaya Bizz every Thursday at 17h20. Kaya Bizz, presented by Gugulethu Cele, leads the conversation on what is next for the Afropolitan business landscape. The show presents local and international business news, entrepreneurship, corporate and investment banking, bringing compelling business news and market reviews to listeners.
BASA’s CEO, Michelle Constant, writes a monthly column titled Keeping it Constant on the relationship between business and art, and various cultural issues for Wanted Magazine, Business Day’s award-winning glossy lifestyle supplement.