Overview of the DAC Debut Programme
The DAC in partnership with BASA will be providing knowledge and skills development to emerging artists on the cusp of “making it” to support them with launching/implementing their first album, film, book, etc., and allowing them opportunities to pitch for funding to further support their venture. The programme combines DAC Debut Funding with BASA’s Education, Mentorship, and Young Business Professionals Programmes, as well as opportunities to apply for BASA Supporting Grants should applicants be eligible. Partnerships and collaborations will be important for maximum impact and improved sustainability.
BASA has identified community arts centres within each province which are supported by the DAC, and will collaborate with them. These centres will serve as programme anchors in each province, providing support and a local point of contact between the delegates, BASA and the DAC; assisting with marketing and recruitment channels. One of their staff members will be trained to co-facilitate the programme with BASA initially and support the delegates between workshop visits, and later be able to take on more facilitation within their community after completing this programme. The centres should preferably be resourced so that delegates are able to access information, telephones and internet at their premises in order to maximise their participation and success in the programme.
The programme will be implemented in several stages with support from the BASA facilitator, local facilitator and art center.
Train the Trainer
As part of ensuring the sustainability of the programme in the different provinces, we will train local provincial representatives (ideally from the local art centres who are partners in the programme) to become co-facilitators in the programme. Training will be facilitated by BASA in-house facilitators, one training session will be held in Johannesburg, Gauteng, bringing all nine delegates together in one group:
- Three days of workshops.
- Six days of facilitator preparation prior.
Delegates will be given an induction and an overview of the programme structure and rollout.
They will be trained in Asset Based Community Driven Development (ABCD) and means of facilitating it. ABCD workshops and the ABCD paradigm offer a powerful approach to community development that focus effort on discovering and mobilising the resources that are already present in a community.
Recruitment target: +/- 25 people per province in all nine provinces.
Marketing and recruitment via:
- BASA and DAC databases
- Local community arts centres
- Local libraries
- Municipal offices
- Local and community newspapers
- Local and community radio stations
- Social media and WhatsApp
Applications and Criteria
- Applications to be submitted via WhatsApp/social media.
- Applications will be assessed based on the stage of development and developmental needs, as well as previous training of the various applicants.
- Criteria is to be an emerging artist who is active in the sector, with a project/venture in mind AND for the application to demonstrate basic ability to effectively communicate their project/venture concept, and that the concept has the potential for viable implementation. Detailed criteria to be confirmed.
(+/- 38.5 weeks per province, including preparation, content delivery, assignments and feedback)
Facilitated by a BASA facilitator and a local co-facilitator, this programme consists of three visits per province throughout the year. Each visit consists of the following:
- four days of workshops
- one week homework
- feedback after two weeks
The delegates in the Train the Trainer Programme, outlined in phase one, will co-facilitate the workshops in their province with a BASA facilitator, and review assignment submissions and provide feedback under the guidance and supervision of the BASA facilitator. They will also be required to assist the BASA coordinator with processing applications and communicating with potential delegates. They will be loaned tablets for the period of their service for communication, reviewing assignments, and providing feedback.
While the introductory workshop in this programme focuses on Asset Based Community Driven Development (ABCD) in depth, the entire curriculum is premised on this model.
- Delegates will be introduced to basic business communication skills that will be an asset to them as an employee or an entrepreneur, and to the basic ABCD tools so that they understand the paradigm.
- Delegates will learn about understanding the venture idea, the needs it is meeting and how to communicate it. This will give them the chance to understand their proposed product or service and also its value proposition.
- Once they have a venture idea, they will plan market research to test its viability – delegates will gain an understanding of how to collect data in order to see if it is viable and has the ability to succeed.
- After the findings from the market research, delegates will be able to do a business/project plan which will then look at the mission, vision, objectives and activities that will make the venture a success (including marketing, operations, finance, and monitoring and evaluation). The delegates will also have a clearer picture of the opportunities and potential partners to engage with. They might even need to rethink their value proposition from the research findings.
- Further to this, to ensure that delegates stay motivated, mobilising will help them to identify what they can do now with what they have to start their venture. The focus will primarily be their short term goals and creating a plan of action to achieve it. When people have realistic goals that they achieve, it builds confidence and a track record to build more confidence to implement bigger goals.
- After returning from implementation process of mobilising their venture/piloting it, the delegates need to give feedback on the experience and will look at the customer relationships built over that time and identify potential partnerships.
- The course content thus far will feed into the development of Business Model Canvases (which can also be used for developing and strategising sustainable projects).
- At the end of the workshop programme, they will have the opportunity to pitch their refined ventures for funding – this will happen during the last day of the third visit, and they will also need to submit a written proposal. Winning pitches will receive funding and must implement and report on the project. Those who receive funding will also be paired with a mentor from BASA’s Young Business Professionals Programme and/or Mentorship Programme.