Sunday 21 October at 14h00 at The Lyric Theatre (Gold Reef City)
Growing Theatre Audience
Theatre audiences don’t only buy tickets; they are theatre’s best advocates. Growing audiences for theatre is therefore not only crucial for the development of the arts but also for the cultural development of South Africa, because without support from their audiences and communities, theatres and arts organisations are in trouble.
BASA is proud to highlight a collaborative effort between Umuzi and The CoLab Network in growing theatre audiences, starting with the youth. Twenty students have been invited to attend Gone Too Soon, a musical tribute to music legends, Matthew Stewardson and Gugu Zulu, who both died way before their time but live on through their timeless music. The students have also had the opportunity to attend the Woza Albert and Cirque infernal productions at the Joburg Theatre.
“For me, music has always been a strong tool to encourage and motivate young learners to work hard in order to achieve their dreams, just like these artists did,” says Collett Dawson, Director of The CoLab Network.
But even more importantly she states, “The reason why The Colab Network would love to have learners from Umuzi in the audience at Gone Too Soon is that of the many young artists and musicians on stage will be performing, whom the learners can relate to”.
For the Umuzi learners she says, “we want them to see these young performers on stage and realise that they TOO, through hard work, dedication, discipline and often sacrifice, can achieve their dreams, and of course, to enjoy an afternoon of incredible music as we celebrate the lives of some of life’s best music icons at the theatre.”
Umuzi recruits come from diverse backgrounds and life experiences. For many, the privilege of seeing live art or live performance art is one that they have historically been excluded from.
“Collett’s graciousness allows 20 young adults to the theatre for their very first time – she’s already given this incredible opportunity to 40 of our amazing recruits for other productions”, says David Brauer, strategy department manager of Umuzi.
“Considering that Umuzi recruits are all creatives and most have a side-hustle to do with art and music, a chance for them to see professionals showcase their talent will hopefully guide and shape them to achieve their goals as creatives. What better experience can you give to someone whose ambition is to perform on stage, than to offer the opportunity to see a professional who is living that dream.”
The Johannesburg Youth Orchestra
About The Colab Network
With over 25 years in the entertainment industry, Collett Dawson established The CoLab Network: a specialist services provider across all genres of entertainment. Under the company umbrella, a network of expertise and skills that have long been established will now be made accessible to the industry. This will include not only the services offered, but so too, outsourcing to a wider scope within the industry. For more information on www.thecolabnetwork.com
Umuzi is a community that provides talented young people access, to high-value careers through innovative education. For more information on Umuzi visit www.umuzi.org
About Business and Arts South Africa NPC
Business and Arts South Africa (BASA) NPC is an internationally recognised South African development agency with a suite of integrated programmes implemented nationally and internationally. BASA encourages mutually beneficial partnerships between business and the arts, securing the future development of the arts sector in South Africa and contributing to corporate success through Shared Value. BASA was founded in 1997 as a joint initiative of the Department of Arts and Culture and the business sector as a public/private partnership. For more information on BASA, contact us on 011 447 2295 or visit our website: www.basa.co.za