Rules and Guidelines

The Annual BASA Awards, partnered by Hollard, seek to recognise and encourage imaginative and effective business and arts partnerships. These are the twenty first annual BASA Awards with eleven judged categories, each of equal value, and three Special Awards allocated at the discretion of the BASA Board.

The BASA Awards are open to all companies sponsoring arts events, projects or organisations in South Africa and/or Africa, and all companies sponsoring South African and/or African arts events overseas across borders.

There is no entry fee.

The sponsorship must have taken place between 1 January 2017 and 31 December 2017; this includes long-term or ongoing sponsorships current during that period.

Mediums include visual arts, dance, theatre, physical performance, music, architecture, fashion, design and all forms of creativity appropriate to the understanding of the arts.

The nomination can be completed by the sponsoring business and/or the recipient arts organisation, but must be approved by both the business and arts partner.

A sponsorship programme or project MAY NOT be nominated or entered in more than TWO categories.

Supporting material, high-res images, videos and logos will be required. This is both to assist the judges as well as for publicity purposes. Entries will not be considered complete without at least two high resolution images.

Business and Arts South Africa may use the information and images (excluding confidential financial information) submitted in the nomination for publicity purposes.

Where sponsorship of a project, event or organisation has been shared, all sponsoring companies are eligible for nomination. A separate form should be used for each sponsoring company.

Projects may be nominated on a year on year basis, as part of BASA’s sustainability strategy, regardless of previous wins.

Nominations must be submitted online. No hardcopy nominations will be processed.

The categories may be subject to change. The organisers reserve the right to add or withdraw award categories at their discretion.

Please note that entries may be shifted to different categories should they be deemed more appropriate than the category in which the entry was originally submitted. This will only be done with the consent of the entrant.

The BASA Awards, audited by Grant Thornton, are adjudicated by an independent panel of judges. The judges evaluate the success of each sponsorship in achieving the objectives of the sponsor, and in bringing genuine benefits to the arts organisation.

The panel of judges reserves the right to decide the judging criteria and their respective importance.

Judging panel deliberations are confidential.

The judging panel reserves the right to change an entry category.

The judging panel reserves the right not to grant an award in any category where the highest standards of excellence are not met.

Judging panel decisions are final and no discussion or correspondence will be entered into concerning the results.

For quick reference, the judging criteria are as follows:

  • Geographical location – Is there a good regional balance across your choice?
  • Financial – Was the partnership purely financial?
  • Art form – The most popular art forms for sponsors are music and visual arts; how creative has the sponsor been in choosing their art form?
  • Balance – Is there a balance between the size of the organisation and the art project/ organisation they have sponsored?
  • Innovation – Is the sponsorship imaginative and/or innovative?
  • Societal – Did the project speak to the larger society? Did it demonstrate EQ (emotional quotient/intelligence) and CQ (cultural quotient/intelligence)? These are terms used in business, education, government and academic research which may be understood, respectively, as the ability to understand other people, what motivates them and how to work cooperatively with them; and the capability to relate and work effectively across cultures.
  • Equity – Was the partnership mutually beneficial for both the business as well as the arts organisation?
  • ROI / ROO – What are the benefits to the sponsor? (They might not be exclusively commercial). Does this seem a good deal for the business?
  • Is the arts organisation truly benefiting from the sponsorship? The benefits may not be exclusively financial.
  • Sustainability – Does the arts organisation demonstrate a variety of income streams and the ability to generate its own income (as opposed to relying solely on support from sponsors, grants, etc.)?
  • Reputational – Did the partnership/project have a good reputation after the event/project was completed? Did the reputation of the sponsor and/or the arts organisation/project improve as a result of the project?
  • Residual – Was the partnership a valuable one?
  • Support – Is the company likely to continue in arts sponsorship, either with the current arts partner or a different one in future?
  • Would the arts activity have been able to develop without business support and, if so, what particular benefits did the sponsorship bring?
  • How well does the partnership align with the category?

Online nominations open on 16 April 2018 and close on 15 June 2018.

 The organisers reserve the right to add or withdraw award categories at their discretion. All arrangements are correct at time of going to press.

Please note that entries may be shifted to different categories should they be deemed more appropriate than the category in which the entry was originally submitted. This will only be done with the consent of the entrant.

The judges’ decisions will be final.

The finalists in each category will be announced at an event in Johannesburg on 31 August 2018, and the winners will be announced and presented with their awards at a ceremony in Johannesburg on 17 September 2018.

 

BASA may use information and images (excluding confidential financial information) for publicity purposes.

For further information on opportunities and entries for the BASA Awards please email Teboho Sandamela teboho@basa.co.za or call 011-447-2295.


Disclosure
By submitting a nomination the nominator agrees to abide by the terms, conditions, rules and regulations governing the Awards scheme and declare that the information provided by the nominator is true and correct.