BASA AWARD CATEGORIES

  1. Innovation Award– This Award recognises the most innovative and progressive partnership in all mediums of creativity; one that served all partners’ purposes effectively between January and December 2017, and highlighted creativity and originality in the process.
  2. First Time Sponsor Award– This Award is for a business supporting the arts for the first time, regardless of size, budget, whether it is CSI, marketing, HR, BBE or other.
  3. Increasing Access to the Arts Award– This Award celebrates a partnership that has encouraged specific audience engagement with the arts or has made a significant contribution to brand, market and audience development, while still promoting the business through above-the-line media or a partnership that has made a significant contribution to regeneration or sustainable growth, through a marketing and CSI budget or other.
  4. Beyond Borders Partnership Award– Awarded to a global-level partnership that builds brand reputation and audience for both the business and arts organisations across international borders through an event or marketing project showcasing SA to Africa and the rest of the world, and/or bringing international arts projects to South Africa.
  5. Long Term Partnership Award– A company which has significantly developed and expanded its commitment to an arts project over three years or longer. The value to the arts project, the broader community and the business, must be apparent.
  6. Media Sponsorship Award– For consistent and innovative support given by electronic, print, broadcast and web based media.
  7. Strategic Project Award– For outstanding initiative, with best use of a project, which is an integral part of the business’ strategy.
  8. Small Business Award– For vital support given to the arts by a small company with up to 200 hundred full-time employees and an annual turnover of no more than R10 million.
  9. Sponsorship In Kind Award– For a company giving a quantifiable non-monetary support to the arts.
  10. Development Award– For projects with an implicit educational and development element.
  11. Cultural Tourism Award, supported byNedbank – For business support of arts and culture projects which contribute towards the growth of communities and jobs, and support the opportunities provided by local tourism.