BASA Awards 4IR theme pushes boundaries

Business and Arts South Africa NPC (BASA) champions business investment within the arts. According to Christina Kennedy, “The annual BASA Awards fill a vital gap in the South African awards landscape.” Kennedy, a respected arts and culture journalist and commentator, is one of the adjudicators for the 22nd Annual BASA Awards, partnered by Hollard. Says …

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#BASA22 Awards Finalists Announced

The 22nd Annual BASA Awards, partnered by Hollard, once again shine a spotlight on powerful partnerships in fourteen categories that demonstrate the multitude of ways in which business and the creative sector have successfully collaborated to make an impact.

Says Ashraf Johaardien, who took up the reins of CEO of BASA earlier this year, “The BASA Awards not only celebrate the synergestic power that comes from deep collaboration between the right partners, but also showcases the ways in which those partnerships are able to effect meaningful social change.”

Working with the theme ‘ALGO-RHYTHMS’, which refers both to algorithms in mathematics and computer code, and to rhythm in music, Ralph Borland has been commissioned to design and produce the winners’ trophies for this year. Ralph is a South African artist, curator and interdisciplinary knowledge worker, who teases out issues of power, activism, social engagement via designed objects, the aesthetics of make-do and ad hoc design, and the pleasures of pop culture, sound and music, multi-media and sculpture, and collaborative artistic practice.

There are 30 finalists in 14 categories of the Awards as follows:

The Beyond Borders Partnership Award recognises a global-level partnership that builds brand reputation and audience for both the business and arts organisations across international borders, through an event or marketing project showcasing South Africa to Africa and the rest of the world, and/or bringing international arts projects to South Africa. The finalists are, Cape Gate for partnering with the Morris Isaacson Centre for Music andthe Standard Bank of South Africa Ltd and T Musicman for the Standard Bank Joy of Jazz.

The Cultural Tourism Award is for business support of an arts and culture projects, which contributes towards the growth of communities and jobs, and supports the opportunities provided by local tourism. The finalists are Madi a Thavha Mountain Lodge and Madi a Thavha CraftArt with the collective of Venda and Tsonga artisans in Northern Limpopo, for the Partnership between Madi a Thavha CraftArt and Venda and Tsonga Artisans, and the Gauteng Department of Economic Development and Ghetto Mentality Entertainment for the Annual Soweto Camp Festival.

The Development Award recognises projects with an implicit educational and development element, and the finalists are FNB Art Joburg and Fordsburg Artists’ Studios t/a Bag Factory Artists’ Studios for the David Koloane Award; MTN SA Foundation and the Imbali Visual Literacy Project for Imbali Artbooks: Adventuring into Art, and Rand Merchant Bank, a Division of FirstRand Bank Ltd, and Lefika La Phodiso – Community Art Counselling and Training Institute, for its Train-the-Trainer programme.

The First Time Sponsor Award is for a business supporting the arts for the first time, regardless of size, budget, and whether it is a corporate social investment, marketing, human resources, B-BBEE, or other. The finalists are Legends Gaming Promotion and Koloni Consulting Enterprise for the Creative Economy Indaba, and Promise Branding Specialists and Moving into Dance for #Est 1978 –A Renewed Corporate Identity for 40-Year-Old MID.

The Increasing Access to the Arts Award celebrates a partnership that has encouraged specific audience engagement with the arts, or has made a significant contribution to brand, market and audience development, while still promoting the business through above-the-line media. The finalists are the MTN SA Foundation and the Imbali Visual Literacy Project for Imbali Artbooks: Adventuring into Art, and V&A Waterfront Holdings and The Craft and Design Institute for V&A + CDI –Building Inclusive Markets for Creatives.

The Innovation Award recognises the most innovative and progressive partnership in all mediums of creativity; one that has served all the partners’ purposes effectively, and has highlighted creativity and originality in the process. The finalists are BMW South Africa for partnering with Southern Guild, and the Standard Bank of South Africa Limited and T Musicman for the Standard Bank Joy of Jazz.

The Long Term Partnership Award celebrates a company that has significantly developed and expanded its commitment to an arts project over three or more years. The finalists are V&A Waterfront Holdings and the Craft and Design Institute for V&A + CDI –Building Inclusive Markets for Creatives, Rand Merchant Bank, a Division of FirstRand Bank Ltd, and The Forgotten Angle Theatre Collaborative (FATC) for The Forgotten Angle Theatre Collaborative @ Ebhudlweni, and Merrill Lynch South Africa (Pty) Ltd and the Wits Art Museum for its Education Programme.

The Media Sponsorship Award is for consistent and innovative support given by electronic, print, broadcast and web-based media, and the finalists are Bay FM for partnering with the Imibala Arts Festival (cross colours/cross cultures) and DeskLink Media/Creative Feel and Vuyani Dance Theatre for 20 Years of Vuyani Dance, Looking Back to Move Forward.

The Small Business Award recognises support given to the arts by a small business, and the finalists are Bay FM for partnering with the Imibala Arts Festival (cross colours/cross cultures), CN&CO for supporting small arts projects of various arts partners, and Wlit Brewery t/a L7 Craft Beer and Baz-Art PBO for the International Public Art Festival.

The Strategic Project Award is for an outstanding initiative, with best use of a project, which is an integral part of the business’s strategy. The finalists are BMW South Africa for partnering with Southern Guild, Promise Branding Specialists and Moving into Dance for #Est 1978 –A Renewed Corporate Identity for 40-Year-Old MID, and Rand Merchant Bank, a Division of FirstRand Bank Ltd, with the RMB Turbine Art Fair 2018, Hilton College (during the Hilton Arts Festival), the Gordon Institute of Business Science (GIBS) – University of Pretoria, and St Stithians College for the RMB THINK Bench Initiative.

The Sponsorship In-Kind Award recognises a business for significant support of an arts project that is non-monetary but quantifiable. The finalists areDeskLink Media/Creative Feel and Vuyani Dance Theatre for the Vuyani Dance 20 Year Celebration, Looking Back and Moving Forward, Gearhouse Splitbeam (Pty) Ltd and Naledi Theatre Awards NPC for The 2018 Naledi Theatre Awards, for productions staged in 2017, and the Marimba Workshop and Education Africa for the Education Africa International Marimba and Steelpan Festival.

In addition, three Special Awards are made annually at the discretion of the BASA Board of Directors. These are the Diplomacy in the Arts Award given in recognition of foreign missions which contribute to the development and preservation of the arts in South Africa, the Art Champion Award for an individual whose achievement in the encouragement of business support for the arts has been outstanding and the Chairperson’s Premier Award presented in recognition of sustained and extraordinary commitment to the arts in South Africa.

According to Mokgadi Seabi, “The number of entrants who have demonstrated how they’ve contributed to furthering the growth of the arts industry is a testament to the possibilities that lie ahead for the arts industry, when the greater business community gets involved. Seabi, who is Senior Manager of Public Relations for MultiChoice Africa, is one of the new judges on the independent adjudication panel for the Awards, which is chaired by entrepreneur, writer and former magazine editor Kojo Baffoe. Also on the 2019 panel are Mandie van der Spuy (BASA Deputy Chairperson), Christina Kennedy (writer), Ismail Mahomed (CEO of the Market Theatre), Khanyi Mamba (BASA Non-Executive Director), Lerato Matsoso (Entertainment Editor for Sunday Sun and Daily Sun) and Mokgadi Seabi (PR & Corporate Communications: Africa at MultiChoice).

The Awards are audited by auditors Middel & Partners, and the winners will be announced at an event to be held at Beechwood Gardens, the classic three-and-a-half acre Johannesburg garden, laid out in 1945 by legendary landscape architect Joane Pym.

New members appointed to BASA Board

Left to right: Devi Sankaree Govender, Kojo Baffoe and Kathy Berman

Shortlisted from a pool of extremely impressive candidate submissions, Devi Sankaree Govender, Kathy Berman and Kojo Baffoe have been appointed as the newest members of the Business and Arts South Africa NPC (BASA) Board.

Following a public call for nominations, BASA members elected Govender, Berman and Baffoe for appointment to the BASA Board of Non-Executive Directors at the BASA Annual General Meeting held recently.

Carte Blanche‘s award-winning investigative television journalist and anchor, Govender said it was a thrilling opportunity for her. “I’m in a unique space where I have developed both a strong arts and business background. I would love to use my time on the Board to grow practical plans where artists grow not only their art but their business skills too.” An MBA graduate and an honorary member of the Golden Key International Honour Society, Govender is well-known across the African continent

and has spent the past 26 years actively working on various media platforms including television, radio, print and online.

“It is truly an honour to have been appointed to the Board of BASA,” said Berman, CEO of Space Consulting. Berman has an extensive background in the creative and cultural industries. Her experience over the past two decades, as a practitioner, critic, marketer, board member, trainer, mentor, and coach, has been supplemented by many years in consulting in all sectors. “At a time when South Africa, and the world, transitions to meet the needs of a new digital century, when sciences, technology, and the cultural sectors have begun to work interdependently, BASA plays a pivotal role in connecting the wealth of our artistic, cultural and creative communities to business.”

Baffoe has been formally associated with BASA for seven years as a member of the annual BASA Awards judging panel, and he has chaired the panel for the last two years. Baffoe said he is honoured to be appointed to the BASA Board, and that he does not take the responsibility lightly: “The private sector has as important a role to play as the public sector in the development of the arts. I am looking forward to continuing to contribute to the partnership between the business world and the arts, beyond the work I have done on the BASA Awards judging committee.” An entrepreneur, writer, facilitator, content architect, former magazine editor, former radio talk show host and speaker, he has worked in and runs businesses in a range of sectors including retail, management consulting, publishing, events, IT and media (including television and print).

Founded in 1997 as a joint initiative with the Department of Arts and Culture (DAC), mutually beneficial partnerships are hardwired into the DNA of Business and Arts South Africa (BASA). Constituted in terms of the Companies Act, BASA is registered as a non-profit company (NPC) and is accountable to its stakeholders, namely government, BASA members and the creative sector. The BASA Board of Directors is chaired by Charmaine Soobramoney, with Deputy Chair being Mandie van der Spuy, and comprises Kojo Baffoe, Kathy Berman, Devi Sankaree Govender, Ashraf Johaardien (BASA CEO), Hilton Lawler, Andre Le Roux, Khanyi Mamba, Zingisa Motloba, Carel Nolte, Dr Yacoob Abba Omar, and Mirna Wessels. For more information please visit; to become a BASA member, click on the ‘JOIN US’ tab at the top of the home page

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