b'Savannah Feeke-Fortune23rd Annual BASA Awards partnered by Hollard emcees Roshina Ratnam and Ayabonga Lwazi NgomaImage: Theana BreugemREIMAGINED TO REFLECT the currentand thoroughly in the bud. What remained state of the world, the the 23rd Annualwas an acknowledgement of unadorned BASA Awards partnered by Hollard carrieshumanism. We reconnected through digital the hashtag #MAKEYOURMARK and isconnectivity; the byways of the information an integrated online experience availablesuperhighway became the only roads to everyone at www.basa.co.za/awards.traversed. Barred from our regular methods According to BASA Head of Marketingof linking, we have revised, retooled and Savannah Feeke-Fortune, the hashtag is bothtweaked a new way of engagement. AndThe arts form a significant component of a celebration and a call to action. creatives have had to get creative if theythe soul of any society. They enrich in ways COVID-19 has had many creatives playinghope to survive.that go beyond the aesthetic and have a role around with the title of Gabriel GarciaWithin this maelstrom of uncertaintyin the development of communities and Mrquezs seminal novel, Love in the Timeand unpredictability, an event such as thesociety." Baffoe has served on the Awards of Cholera. Like the characters Fermina andBASA Awards becomes even more critical,panel for eight years (with the last three as Florentino, we now exist in a time whenespecially as it too has been forced toChair). "I am always enthused by the depth the question of whether love is helped orreimagine how it is produced to reflectof the support and the variety of projects. hindered by extreme passion is once moreunusual circumstances. At the same time, forOne thing that has always stood out is how raised.BASA and its partner Hollard, the continuedthe partnerships are about real support as Prior to 2020, we lived in extremes:commitment to encouraging innovation isopposed to merely doing it to look good consumerism was rampant, and social mediakey in reflecting current efforts to discoverfrom a business perspective. Also, during drove each corner of the world to clamournew ways of producing, performing anda turbulent time such as the one in which for recognition, reward and repute. A globalpromoting the arts.were all living, we need to keep doing things pandemic brought it all to a grinding halt.According to the Chair of the 2020today to guarantee we have arts projects Excess as a way of life was nipped firmlyAwards adjudication panel, Kojo Baffoe,tomorrow."9'