#artMOVESme is an open source participatory and ongoing art campaign pioneered by BASA. It explores the value of the arts for both business and broader society, and is based on the understanding that the arts provide REAL value – social capital, EQ and social cohesion. The first part of the #artMOVESme campaign is a graffiti hoarding featuring the work of artist Sindiso Nyoni. This was initiated in August 2014 at the 17th Annual Business Day BASA Awards, partnered by Hollard, first appearing on the Hollard Campus, before moving to Business Day’s premises, and then arriving at the Market Theatre for the awards event. During 2015 it travelled to the National Arts Festival (July) and the FNB Joburg Art Fair (September).

In 2016, #artMOVESme once again visited the National Arts Festival from 30 June until 10 July. Through the graffiti hoarding, the public can engage with Nyoni’s images, describing – through visuals and words captured on pink Post-It notes – how the arts impact their world and make them feel, and the responses have been both moving and thought-provoking. Your responses can also be shared with us on Twitter, Facebook and Instagram using #artMOVESme.

Additionally, if you would like to host #artMOVESme at your business premises, contact Lakin Morgan-Baatjies on lakin@basa.co.za or 011 447 2295 for further information.