ACT and the NAC roll out master classes

Arts practitioners and administrators based in Northern Cape, North West and Limpopo are invited participate in arts administration master classes.

These are presented by The Arts & Culture Trust (ACT), in partnership with the National Arts Council (NAC).

The classes, which will be presented through ACT’s Building Blocks Programme, will increase the capacity and sustainability of South African arts and culture organisations, and individual creative practitioners. As such ACT, with the support of the Embassy of the Kingdom of the Netherlands, has developed the following four master classes:

-Marketing in the Arts

-Leadership in the Arts

-Governing Boards for Arts Organisations

-Monitoring and Evaluation of Arts Projects

‘The National Arts Council’s mission focuses on leveraging partnerships and resources, and to develop, support, promote and advance the arts. The arts administration master classes solidify how the NAC in partnership with ACT aim to foster mentorship and coaching and create opportunities for the transfer of knowledge as well as building and enhancing capacity and expertise in the arts. This is critical as it not only enables the arts but also improves the quality of artistic expression in our country’ said Rosemary Mangope, CEO of the NAC.

One of the above-mentioned master classes will be implemented in Northern Cape, North West and Limpopo during March and April 2016. Individuals and organisations interested in participating should apply here (  and be sure to select the class they think will have the most positive impact on their artistic careers and/or their organisations. The class that receives the most votes will be implemented in each of the three regions.

The dates that the master classes will commence are as follows:
Northern Cape – 07 March 2015
Limpopo – 10 March 2015
North West – 15 March 2015

In order to have a long-term and sustainable impact on the South African arts and culture sector, ACT has established a training the trainer and mentorship aspect of the Programme which will be implemented alongside the master classes. This means that a high-level arts administrator from each of the above-mentioned regions will undergo a rigorous training session in Johannesburg, in which they will be imparted with the knowledge and skills to facilitate the master class and mentor participants in their respective regions.

The mentorship aspect means that chosen participants and organisations will have a five-month engagement with the respective mentor/facilitator of their region, which will ensure long-term impact and sustainability of the South African arts and culture sector.

‘Through the Building Blocks Programme, ACT contributes to and strengthens local organisations through cultural planning, technical assistance, master classes and other developmental efforts. We’re pleased to partner with the National Arts Council to contribute to the development and capacity building of the South African arts and culture sector,’ says Pieter Jacobs, Chief Executive Officer of ACT.

In order to apply to participate in one of the master classes, please click here (

For more information contact Rahiem Whisgary on 011 712 8404 or send an email to The closing date for applications is 05 February 2016.

About the Arts & Culture Trust

The Arts & Culture Trust (ACT) is South Africa’s premier independent arts funding and development agency. The primary aim of ACT is to increase the amount of funding available for arts and culture initiatives, and to apply these funds to innovative, sustainable projects that make a meaningful contribution to society. Through structured funding programmes, ACT provides support for all expressions of arts and culture, including literature, music, visual art, theatre and dance, and the support extends to festivals, community arts initiatives, arts management, arts education and arts administration. Follow ACT on Twitter or like the Trust’s Facebook page.

About the National Arts Council

The National Arts Council of South Africa was established in April 1997 through an Act of Parliament and is a national implementing agency mandated by the Department of Arts and Culture. The vision of the NAC is to promote, through the arts, the free expression of South Africa’s cultures and its mission is to both develop the country’s creative industries and to promote excellence in the arts. In August 2015 the NAC received a clean audit for the 2014/2015 financial period from the Auditor-General South Africa, the first clean audit the entity has received.

About the ACT Building Blocks master classes

Leadership in the Arts

This two-day class will:

-Equip organisations with enhanced cognitive skills on the nature of leadership, within the context of cultural organisations. The aim is to improve participants’ leadership skills.

-Discuss policies – the process of creating them and how they should be implemented.

-Discuss and cover issues such as best practice and financial management.

-Look at a leader’s role in ensuring cultural diversity and exchange in their organisation.

Monitoring and Evaluation of Arts Projects

This three-day class will:

-Offer applied skills and knowledge as a researcher in an arts context.

-Offer an overview on best practice when it comes to monitoring and evaluating.

-Demonstrate the relationship between what is measured in monitoring and evaluating arts project outcomes, and the aims and objectives of arts organisations’ mission statements.

-Define and apply basic techniques for planning, collecting and interpreting evidence for arts projects. It will also demonstrate how to develop a simple-written project evaluation report for a selected arts stakeholder.

Marketing in the Arts

This two-day class will:

-Introduce participants to cognitive and applied skills as an arts marketer.

-Analyse contemporary arts marketing discourse.

-Assess the economic and social purpose of arts practice.

-Identify and discuss different arts business contexts and models.

-Audit their own and other organisations’ arts marketing activities and resources.

-Create various types of marketing strategies for a given product or event.

Governing Boards for Arts Organisations

This two-day class will:

-Identify the duties of the chairperson, board members and management, in order to differentiate between the roles of the governing body and the organisations management.

-Review experiences of governing bodies in the cultural sector against the background of the above-mentioned frameworks.

-Describe the roles of a governing board for arts organisations in contemporary South Africa, in relation to the roles of management.

-Identify necessary competencies that combine to produce an effective governing board for arts organisations, in relation to their specific environments.

-Analyse the central systems and operations that boards should have in place in order to provide effective and appropriate governance to an arts organisation in contemporary South Africa.