Moshito 2012 confirms its place
Last edited: August 14, 2012
Posted by Business and Arts South Africa
Africa’s foremost music industry event, the Moshito Music Conference and Exhibition, takes place from September 5 to 7 in Newtown, Joburg
The venue is the Sci Bono Discovery Centre, where Africa’s unsurpassed music industry event is once again set to radically advance the trade.
The 9th eagerly anticipated instalment is poised to not only broaden the business intelligence of music industry professionals in Southern Africa and the rest of the continent, but is also the only event where delegates, traders and the public are afforded countless opportunities to reinforce their business relationships in order to benefit from the increasingly expanding international music industry.
The continent’s sole annual music market has been bolstered by the key appointment of its new Conference Director, Thobela Dlamini, who has extensive experience in the music industry and who will elevate the event to even greater heights that were attained by previous years’ offerings.
“This year’s Moshito is going to draw from its roots that stretch from 2004 and fulfil its mandate of providing credible business acumen for industry professionals and all those involved. Moshito will also continue to play a pivotal role in creating a social benefit and welfare programme for local and international musicians,” notes Dlamini.
Guests that attend Moshito 2012 can expect to be galvanised by key addresses by the Department of Trade and Industry’s Mhlanganisi Masoga, Jerome Galabert from the Indian Ocean Music Market and Germany’s Volker May, who will be discussing the state of regional music markets.
Other crucial sessions include topics such as the status of the artist in the 21st century (facilitated by George Lusenga from the Association of Independent Recording Companies (AIRCO), Freddy Masamba and Zimbabwe’s Abundance Mutori); the state of live music in South Africa, Africa and abroad (overseen by Standard Bank Joy of Jazz festival’s Peter Tladi from T-Musicman and Rashid Lombard from the Cape Town International Jazz Festival) and the recording and music retail industry, that boasts local legend DJ Oskido and a representative from MTN.
Undoubtedly, one of Moshito’s strongest points is its ability to foster meaningful networks whose effects are felt years after each conference has been concluded, and this year will be no exception. The networking sessions allow stakeholders to brainstorm ideas on how to take the industry into a new space and how to leverage from previously unchartered territory. Music business deals, collaborations and partnerships have been formed at Moshito’s legendary networking sessions.
"Our global partners continue to give support to the growth of our conference. With Music In Africa hosting its meeting at Moshito, together with a five day workshop which will see journalists from across Africa and Germany engaging on the online platform, we believe MOSHITO is solidifying its position as a relevant event for global thought leaders in music to share ideas on the African continent, while it gives platform for artists to showcase what they can offer to other markets” says Moshito chairperson M "King" Phatudi-Mphahlele.
With an enviable programme, Moshito 2012 is going to remain the preeminent music calendar of the year. To secure a place in this not-to-be-missed gathering, bookings can be made at the Moshito offices, located on 10 Henry Nxumalo Street, Newtown, Johannesburg. Further information can be obtained from www.moshito.co.za or by calling Sina on 011 838 9145.