Business, Brands & Culture

Last edited: March 25, 2010

Posted by Business and Arts South Africa

Business, Brands & Culture

By Michelle Constant for the Wanted magazine
11 March 2010

A recent invitation to present a paper at the MIDEM music trade fair in Cannes, France, raised many questions about the relationship between business, brands and culture. The trade fair’s theme, Monetising Music, initially struck me as deeply cynical and yet, in retrospect, I realised that this view was a product of my own naïveté.

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