8.ta flagships stores display African artwork

Last edited: September 20, 2012

Posted by Business and Arts South Africa

South Africa's fourth mobile operator, 8.ta has moved beyond mobile communication and has invested in art as an innovative way of communicating.
Three of its seven national flagship stores have been recently adorned with vibrant artworks by three young African artists.

The three stores where the artwork is on display are Hemmingways Mall in East London, Canal Walk in Cape Town and Woodlands Mall in Pretoria.
According Senior Managing Executive, Amith Maharaj, apart from supporting young artists, 8.ta's investment in art is an innovative way of communicating which positions us positively among our customers. It has also added to the value of the Telkom Art Collection.

Working closely with the curator of the Telkom Art Collection, 8.ta identified a pool of potential artists and eventually selected three artists, Geneve Eloff, Ronel de Jager and Maurice Mbikayi.
Through the young artists unique artwork 8.ta is able to stand out in the mobile market as a vibrant, unique and fresh brand, says Maharaj.

Geneve Eloff whose work, Shades of City, is hanging in 8.ta's Canal Walk Store expressed her excitement to be part of this colourful opportunity: For any up and company young artist, this is a great opportunity in the process of becoming recognized and I am grateful to be part of this. It is exciting that the artwork will be viewed by the public as well as become part of a prestigious art collection such as that of Telkom.