Business and Arts South Africa (BASA) NPC currently has diverse members, ranging from large corporates to individual entrepreneurs. We provide a bespoke service, research, resources, support and information in your endeavor to leverage your company within the arts sector and create valuable partnerships. The benefits we are able to offer our members include:
Networking and Introductions
During the year various events are scheduled specifically for BASA members. These events include the Africa Business Breakfasts, Foundry Dinners, Conduct an Orchestra, BASA Awards, the Young Professionals Programme and the Symposium. These events offer thought provoking engagements with the arts, identifying the power of Arts Based Initiatives and Arts Based Intelligence.
Members regularly receive invitations to opening nights or premieres of arts events. BASA also provides direct access to tickets and events of your own personal choice.
Member companies partner with BASA, at their discretion, in events targeting fellow members.
Publicity and Promotion
We have initiated a passionate and assertive marketing and publicity campaign to drive recognition and third party endorsement of businesses, arts organisations, and the beneficiaries that they serve through their partnerships. Our Media Partners are:
We offer personalised and strategic support, advice and IP to business wanting to leverage its engagement with the arts. Businesses receive:
Friends of Business and Arts South Africa and companies with 1 – 49 employees: one hours free consultation, thereafter per hour billing.
Companies with 50 – 199 employees: two hours free consultation, thereafter per hour billing.
Companies with 200 – 1000 employees: four hours free consultation, thereafter per hour billing.
Companies with more than 1000 employees: five hours free consultation, thereafter per hour billing.
Corporate Social Investment, Human Resource, Marketing, and Shared Value Support
Supporting Grants – A Public Private Partnership
Businesses who partner with Arts Organisations, providing in-kind support or funding, are able to apply for a Supporting Grant. The monies of the grant are to be used to market and leverage the relationship further, providing real value to the business and the arts project.
BASA gives preference to Supporting Grant Applicants that are partnered by a BASA member.
Given that the arts offer EQ, CQ, innovation, and imagination in the corporate space, BASA offers an introduction to the arts through Arts Based Initiatives. This offer is particularly valuable to young professionals in a corporate environment, who need full immersion into the arts in order to support their business practice. We can offer your graduate programme experiential learning opportunities through the arts.
The annual BASA Awards assist BASA in promoting mutually beneficial, equitable and sustainable business partnerships with the arts, and encourage excellence and innovation in this area. They are a platform for identifying best practice examples of business and arts partnerships. These Awards showcase how the arts can be a tool for bringing about transformation, and how business can assist them in doing so. They recognise and pay tribute to businesses who have engaged with the arts – be it through Marketing, CSI, BBBEE, HR or Shared Value. The event sees around 350 guests – businesses, members of government and arts organisations attending, and the key note address is made by the Minister of Arts and Culture. It is considered an important calendar event by business, as it supports those who champion the arts, understanding the value of the arts in society.
BASA is involved in arts advocacy, and lobbies government on a variety of issues and projects. These include issues of funding and fundraising, as regards tax benefits for our members. Where possible, we make introductions to Public Private Partnership opportunities.
The Arts Sponsorship Management Toolkit is created to give South African businesses a means to navigating a sponsorship cycle.
BASA has been involved in projects in Mozambique, Zambia, Botswana, Zimbabwe and Canada. Through our international engagement, we are able to offer businesses opportunities, which identify the arts as a progressive enabler.
Business and Arts South Africa’s ongoing engagement with the Arts means that we are constantly able to offer fresh, relevant and exciting opportunities to our members, with various options to suit individual needs. The annual membership fees for 2016-2017 are:
For more information or to become a member contact firstname.lastname@example.org or (011) 447-2295
BASA welcomes new members Mathews and Associates Architects CC, Museum of African Design, Naretlou Chartered Accountants Inc., SA Taxi Foundation, Shimansky, The South African Fine Art Print Fair, and Talis Holdings (Pty) Ltd.
Please do let us know when you are involved in an event so that we can support you in your marketing engagement. Kaya fm is BASA’s newest media partner, where BASA member activities may be featured on “Kaya Bizz with Stevie B” on Thursdays at 17h20. Our other media partners include SAfm (“BASA Create” on Mondays, Wednesdays, and Fridays at 12h50) and Business Day TV (“The Business of the Day” on Tuesdays at 18h54, Wednesdays at 22h54, and Fridays at 19h54).
Some of our current membership activity: