BASA Established Programme

BASA Established Programme supported by Rand Merchant Bank

BASA Established: This programme is aimed at arts organisations that have been in operation for a couple of years but are faced with strategic organisational challenges. The programme challenges their way of thinking in terms of generating income and creating innovative business models to ensure long-term sustainability. Furthermore, organisations at this level may be paired up with a business mentor to further assist and advise the organisations in meeting their strategic goals.

What the BASA Established Education Programme entails:

Our year long programme entails a series of workshops and a mentor to oversee the engagement for the year. The programme is run in Gauteng, Western Cape and KwaZulu-Natal, and consists of eight workshops:

At the end of the year’s programme, it is envisioned that Established groups would have benefited from expert advice and guidance of professional business mentors and facilitators helping to ensure their long term sustainability and contribution to the arts in society. Overall, the arts groups who participated in the programme will be in a better position to access funding, drive audiences, market themselves and continue to serve their communities.

Future dates

We will be recruiting for the next intake of 10 arts organisations each in Johannesburg, Cape Town and Durban in August 2016 and again in the first quarter of 2017.



BASA Established Programme

BASA Established Stories


Lalu Mokuku of Nobulali Productions, fondly known as ShakeXperience, has used the concepts from the BASA Established programme to refine the organisation’s offering for schools and corporates.  Several corporates are considering the use of some of ShakeXperience’s drama techniques and analysis in driving leadership and HR change within the workplace. ShakeXperience’s purpose is to create platforms that enable schools, corporates and individuals to grow and engage. To do so, they guide participants through a 4-step process that applies arts techniques: “eXcite with productions, eXplore with workshops, eXchange with technologies, eXamine with research. We shake eXperiences.” Mokuku comments, “the BASA Education programme refocused our thinking around using our existing assets to map and extend our networks based on the ABCD thinking as presented as the basis of the BASA Education programme.”

Magnet Theatre

Magnet Theatre, being an older and more established organisation, found that the training helped to raise questions around the vision and mission, brand identity, and presented an opportunity to look at these with fresh eyes and redefine who Magnet is as an organisation in 2015/6 and beyond; who are our ‘high value’ customer targets – is this communities/beneficiaries we work with or supporters and funders?  The training helped to highlight the need for two strategies: one, to maintain and increase visibility in the communities in which we work and thereby build a ‘new’ and future audience for theatre; and two, to find new and more innovative ways to maintain and develop relationships with existing and loyal customer base.