Latest News

Book your seat for upcoming BASA’s Young Business Professionals Programme Masterclass

There are just a few days left to book your seat for the upcoming interactive Masterclass being run as part of BASA’s Young Professionals Programme.

The Masterclass will take place in collaboration with Conte Magazine, a digital portfolio magazine aimed at showcasing creativity across Africa. It will be held on June 28th at JoziHub, a co-creation space in Johannesburg dedicated to creating sustainable change in Africa, and will be facilitated by Naledi Theatre Award-winning actress, Nqobile Sipalma of Refhuge – a company that focuses on the development of creativity and ideas within the media, entertainment, and communications industries.

Participants in the Masterclass will be provided with material on the introductory themes and principle teachings of Theatre In Education (TIE). This methodology sees participants facilitated through a process of learning creative tools and communication skills in the ‘here-and-now’ which can then be implemented in their own personal or professional capacity.

June’s Masterclass, in collaboration with Conte Magazine and JoziHub, marks the dynamic growth of Business and Arts South Africa’s Young Business Professionals Programme.

It follows an event earlier this month that saw Johannesburg-based young professionals attend a champagne breakfast event hosted in partnership with Strauss & Co. The breakfast enabled young professionals to preview Strauss & Co’s June Johannesburg sale and gain valuable insight into the thriving secondary art market and the art auction market.

Aimed at professionals in their first decade of work, BASA’s Young Business Professionals Programme was conceived as a way of giving these individuals experience of, and a passion, for the shared value between business and the arts Through the programme, young professionals can gain insight into the role of the arts in stimulating ROI, social cohesion and nation building in society, as well as the personal enjoyment that comes with connecting with the arts.

Benefits of the programme for young professionals include:

• Exposure to the art world and creatives
• Networking and introductions
• Understanding the value of art
• Cultural awareness through community support and involvement
• Thought leadership and mentorship
• Enhancing personal brand
• Access to arts and culture events

Among the activities being planned for this year are networking events, masterclasses and workshops, interactive learning through the arts, idea incubation initiatives, and access to events across a broad spectrum of the arts (visual, theatre, music, fashion, architecture, dance and more). To learn more about the Business and Arts South Africa’s Young Business Professionals Programme contact Programme Manager, Arthur Nkuna on

To secure a place for the upcoming Jozihub and Conte magazine event at just R50 a ticket, contact:

About BASA:
Business and Arts South Africa NPC
Business and Arts South Africa (BASA) NPC is an internationally recognised South African development agency with a suite of integrated programmes implemented nationally and internationally. BASA encourages mutually beneficial partnerships between business and the arts, securing the future development of the arts sector in South Africa and contributing to corporate success through Shared Value. BASA was founded in 1997 as a joint initiative of the Department of Arts and Culture and the business sector as a public/private partnership. For more information on BASA, contact us on 011 447 2295 or visit our website:

Naledi Theatre Award winning actress, singer, voice-over artist and facilitator, Nqobile Sipamla is best known for her role as Detective Zungu on Etv’s Ashes to Ashes, the ingenuous Thuli on SABC sitcom Abo Mzala as well as featured roles on Uzalo, Roer Jou Voete and Sokhulu & Partners. Nqobile has been working in the entertainment industry since 2004 and got her first lead role in the Market Theatre stage production The Suitcase (2006), directed by James Ngcobo. She obtained her BA in Live Performance (with Honours) from AFDA Film School and has also adjudicated, coached and facilitated workshops for young people on behalf of various organisations such as the Hillbrow Theatre, NFVF and Movietech.

Founded by Amanda Sibiya and Charmaine Ngobeni, Conté s mission is to expand its leadership role in the creative market, using groundbreaking creative solutions as well as expanding creative collaboration through The Conté Magazine. Conté Magazine is a platform for young and old African artists to collaborate with each other and to sharpen their skills.

JoziHub is a co-creation space in Johannesburg dedicated to creating sustainable change in Africa. South Africa has the most developed telecommunications industry on the continent (there are more Sim cards than people). Within the context of this dynamic country, Johannesburg continues to be the engine room of the African economy and the perfect location for an incubator created to kickstart & accelerate innovation in the tech and social spheres. The space fosters a culture of openness and innovation – providing a space to share ideas, collaborate and explore the opportunities created by the social and technological changes which are transforming our continent. In addition to providing a stimulating working environment, the space provides its members with access to a network of innovators and inspirational events and activities.