OPEN CALL TO ALL ARTISTS, CHILDREN, AND DREAMERS OF JOHANNESBURG

Event Date: Saturday, April 16

Published by Business and Arts South Africa

THE DREAMERS PROJECT HAS TRAVELLED AROUND THE WORLD IN THE SPIRIT OF OPEN COLLABORATION. YOU ARE INVITED TO MAKE THIS DAY YOURS:SATURDAY APRIL 16, 12pm-3pm AT ORLANDO TOWERS IN SOWETO

JOHANNESBURG, SOUTH AFRICA - New York-based public art organization Trust Art is inviting all who consider themselves “DREAMERS” to participate in a historic group photo shoot on Saturday, April 16 at 12pm at Orlando Towers in Soweto, Johannesburg. Participants of all ages and races are encouraged to come be part of this beautiful, global experience that celebrates a simple message: WE DREAM.

The photograph will be shot by New York photographer Justin Tellian, in collaboration with several South African partners, including AAW! Art Project Management, South Africa’s public arts action agency; Story Scarves, a Soweto-based nonprofit for young women and global goodwill; Dream Station, a South African branding agency; and Flux Trends’ Dion Chang.

The goal in Johannesburg is to gather a few hundred people for the portrait, making it the largest gathering of dreamers in any city yet.
Date: Saturday, April 16
Time: 12:00-15:00
Location:Orlando eKhaya Towers, Soweto
Dynamo Street cnr Old Potch Road Orlando Soweto
Johannesburg, South Africa

Instructions: Come wearing white; bring your friends, dreams, and smiles. Participants should arrive at 12:00 dressed in white, for the shoot at 13:00. Trust Art and its partners are seeking donations of white fabric, volunteer costume designers and stylists, and transportation assistance. If you can help with any of these items, contact: ludwe@artatwork.co.za or call AAW! during office hours +27116145500. Join us on facebook for updates: http://www.facebook.com/event.php?eid=134914169914869

About the Project:
The DREAMERS project is led by street artist and photographer Justin Tellian, who has worked under photographers Mark Seliger and Steven Klein. Since 2008, he has been gathering large groups of participants in cities around the world to unite them in iconic group portraits that celebrate their power to dream. In each city, Justin gathers anyone who identifies as a dreamer regardless of background, age, or lifestyle. He considers the Dreamers shoots a mixture of celebration and mise en scene. Everyone is invited to bring their creative input to the experience, and the result is an unforgettable moment for all those who participate. The project has travelled to Mexico City, Berlin, Black Rock City (Burning Man), and Tokyo. Johannesburg is the final international city before the final portrait is taken in New York. All the portraits will then be revealed in a worldwide exhibit via partnerships with arts institutions in each city.

About Trust Art:
Trust Art was introduced at the TED Conference in 2009. The New York-based initiative is championing a new economic model for public art by issuing shares in 10 pilot projects on its platform. Trust Art invites regular people to become ‘shareholders’ in these large-scale art projects by contributing small donations, in-kind gifts, or volunteer time. Shareholders share in all of the economic benefits of the projects, including the proceeds from the official auction of artworks and other collectibles associated with each project. For the Johannesburg chapter of the DREAMERS project, Trust Art is bringing official stock certificates for all those who collaborate in the project, especially by donating white fabric and volunteering their time and creativity the day of the shoot to help make white outfits for children in need.

Other Social Media Links
Facebook page: http://www.facebook.com/DreamersProject
Official project website: http://trustart.org/projects/dreamers
Twitter: @trustart #dreamjoburg

Press Contact:
Phuti Rakgotho, trends@fluxtrends.co.za