BASA Research

BASA Artstrack Research

The BASA Artstrack Research, conducted by BMI, tracks realities and trends of consumer engagement and perception of the arts and its sponsors, as well as peer perceptions amongst arts sponsors.

BASA has commissioned research around arts sponsorship management and investment measurement mechanisms РThe BASA Baseline Report Рwhich is available to our members. Michael Goldman, Senior Lecturer in Marketing at the University of Pretoria’s Gordon Institute of Business Science (GIBS), led this research project. BASA has also engaged in research around the challenges artists and arts organisations navigate in accessing corporate funding, as well as planning towards organisational sustainability, and this is available to our members.